Session Details
Tuesday, 19 September, 2023 | 2-3 PM BST (London) - Virtual
BeenThere/DoneThat are pleased to offer a 1 hour lunch & learn from Community Member, Zoe Scaman.
Learn how the evolution of fandom and User-Generated Content (UGC) is ripping up the rulebook. From democratised to creation tools, to the rise of community, open IP and more, a new era of collaboration and fan contribution is on the horizon for brands.
In the session, Zoe will discuss:
- The third phase of UGC, with a focus on 3D Creation.
- The convergence of shifts from the creator economy to the cosy web and how democratised tools and generative AI are opening up new possibilities for fans and communities to meaningfully contribute value to brands and businesses.
- The movement from Passive -> Participative -> Reciprocal.
- The transition from product as 'fixed state' to product as 'flow state'.
- Brands that are exploring a new space of 'emergent ecosystem'.
Sign up today to book your free spot!
Speaker
Zoe Scaman
Community Member at BeenThere/DoneThat