Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'AI to power your team', David sits down with Joshua Kanter, CMO of Encora.
"If only your company knew what your company knew, imagine how much they would know." Joshua speaks to David about the belief that upskilling his team and upgrading existing AI tools could lead to a marketing team that does more than chase leads.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?