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Session details

Available to watch now on-demand - Virtual

Today's discussion will focus on three interconnected aspects of modern agency operations: the future of in-house agencies, strategies for optimizing talent mix, and the evolving role of AI in the industry.

Our aim is for our expert panel to provide an overview of the current in-house agency landscape, examining both the advantages and challenges these agencies face.

They will share valuable insights and best practices for successful implementation, while also exploring emerging innovations that are shaping the future of agency work.

This time, it’s not just asking questions, rather asking how we get this going. Who is pushing the edges of marketing services partnerships and how to identify someone to fulfill those services.

We hope you enjoy the webinar!

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What you can expect to take away from the session

Key takeaways:

1. The critical role of in-house agencies in maintaining brand consistency and authenticity
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2. How to build agility into your marketing strategy for today's fragmented media landscape
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3. Essential qualities for marketing leaders: trust, curiosity, and a learner mindset
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4. Strategies for effective collaboration between in-house teams and external partners
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5. The importance of creative leadership in driving successful marketing initiatives
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6. How AI is reshaping the marketing landscape and what skills you need to stay competitive
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7. Keys to generating high-quality work quickly: brand understanding and clear communication
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8. Building successful in-house teams through transparency, trust, and ownership
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9. Potential benefits and challenges of AI in marketing productivity and creativity
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10. Ethical considerations for leveraging AI while maintaining a human-centered approach

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Speakers

Ed Rogers

Co-Founder and CEO at BeenThereDoneThat

Prior to Co-Founding BeenThereDoneThat, Ed worked in journalism, creative agencies and talent management. He is also an early stage investor in tech enabled human-potential businesses, such as Headspace, Forme Life, Viti and Vollebak.

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Nicole Portwood

Panelist

Chief Marketing Officer at Salad & Go

Nicole is an incredible CMO who has built market-leading, iconic brands such as Tito's Vodka and Mountain Dew - now on a mission to bring greens to everyone with the fast-growing, nutritional fast food chain, Salad and Go. Nicole is just starting the journey to develop her in-house capability.

Jack Teuber

Panelist

Former leader of PwC's award-winning in-house agency

Next we have the in-house legend, Jack. Jack not only built and led PwC's in-house agency for many years, winning In-House Agency of the Year in 2021. He was also founding chairman of the ANA in-house committee. To say Jack has "been there, done that" in this space is an understatement.

John Winsor

Panelist

Founder/Chairman at Open Assembly and Author of Open Talent

Introducing John Winsor, a pioneer in the agency space who has become a world authority and thought leader on the future of work, open talent, and remote working, authoring a number of influential books on the topic. John is also the Founder and Chairman at Open Assembly, where they provide agile teams with access to experts in the industry.

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