Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Clarity, Culture, and Collaboration. The keys to getting the Global-Local balance right for your company’, David sits down with Lisa Gilbert, Vice President of Global Marketing at Kyndryl.

Lisa discusses the healthy and sometimes unhealthy tension that exists in marketing organisations and the need for clarity about the structure of an organisation to understand how to structure the marketing teams.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?