Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Has top of the funnel thinking gone down the drain?', David sits down with Ian Maskell, CMO and Member of the BeenThere/DoneThat Partner Network.
With 90% of content consumption on social media today, Ian discusses whether we have walked away from creating Byron Sharp ready Brands that will live tomorrow.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?