Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'In a time of uncertainty there is only one thing that is certain', David sits down with John McMenamin, SVP of Partnerships at CMO Network Group Brand Innovators and Member of the BTDT Partner Network.
John discusses that with ever greater complexity comes the need for focus, and that the one thing companies need to focus on is People.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?