Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Is data killing the marketing star?', David sits down with Simon Michaelides, CMO and Member of the BTDT Partner Network.
Simon discusses how the democratization of data in the C-Suite has allowed unfiltered information, devoid of insight, to be treated as a fait accompli. However, as Simon tells us, data informs us about what is happening in the market but does not explain why, emphasizing the essential role of marketing in providing that understanding.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?