Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Is your CEO setting you up to win or lose in your CMO role?', David sits down with Mike Linton, serial CMO and host of the podcast CMO Confidential.
Mike believes that shifting the discussion from marketing budget to customer budget may well shift the chances you have of success in your organisation.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?