Marketing as a source of revenue not a cost

Nick Hindle, SVP & Head Corp Comms, Arla Foods
Marketing as a source of revenue not a cost

Marketing as a source of revenue not a cost

Nick Hindle, SVP & Head Corp Comms, Arla Foods

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Nick Hindle, Senior Vice President and Global Head of Corporate Communications at Arla Foods

Nick discusses the CMO's ability to generate funds for ESG transformation rather than talk about it.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?

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