Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Own the problem, Own the solution', David sits down with Bronwyn Powell, CMO/CEO at the Australian Marketing Institute.

Bronwyn discusses with David that for CMOs facing the challenge of doing more with less, it has never been more important to slow down long enough to work out where you are going.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?