Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Rediscover the pleasure in marketing', David sits down with Jeremy Kanter, CMO at Fever-Tree.

Jeremy believes it has never been easier to launch a product into the market, but it has never been more important to differentiate in the market. The opportunity is found in finding the pleasure you can bring your customers.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?