Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Return on investment as a way of getting more investment', David sits down with Tony Holdway, CMO & Member of the BeenThere/DoneThat Partner Network.
Tony discusses how CMOs must set up the right investment models in order to build a case for justified and effective investment, not just for the short term but in the long term, too.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?