Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, David sits down with Hilary Batsel, Senior Director of Global Media at Microsoft, as they explore the balance between 'Short vs Long Impact' opportunities and how these can be created, nurtured and balanced.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?