Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Tell your CMO to take a hike.', David sits down with Suzy Deering, Senior Advisor at McKinsey & Company, Board Member at Western Union and PODS, Ex-Global CMO at eBay.
Serial CMO, Suzy, believes that the first, second, and third steps any marketer must take if they truly want to have an impact on an organisation are to walk the internal corridors and understand the needs of their internal customers.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?