Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'The Dance of AI for the CMO', David sits down with Tom Pugh, CMO.
Learn and Test. Test and Learn. Tom shares his thoughts on how CMOs can take the first steps as they start their journey with AI.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?