Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'The legacy marketing operating ecosystem', David sits down with Giles Jepson, COO at BeenThere/DoneThat.
Giles and David explore why traditional marketing models, like those that Giles previously oversaw as CMO of Kraft Heinz and Colgate, may not be suitable for addressing the marketing challenges of the future.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?