Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'The pace of change: the long and short of it?', David sits down with Cindy Tervoort, Global CMO at Britvic.
Cindy shares what she has learned from building a test-and-learn culture inside and outside a large organization.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?