Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'The story of a CMO who is trying to change an Industry.', David sits down with Patrik Hansson, EVP & CMO at Arla Foods.
Patrik has worked at Arla Foods for over 12 years in various Management and Commercial roles. He had a vision to not only change his company but change the entire dairy industry, turning it into what he calls Dairy 2.0: a more nutritious, sustainable business that brings goodness to the world for many generations. The first thing he did was return to marketing, and today, he is Executive Vice President and Global CMO of Arla Foods, turning his vision into reality.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?