Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Those who can tell stories are the ones that change society (and companies)', David sits down with Sophie Devonshire, CEO at The Marketing Society.
David and Sophie discuss the powerful role marketers can play in transforming data into stories that bring a company's vision to life both internally and externally.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?