Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'What is Marketing and what can it help achieve?', David sits down with Julian Marsili, Founder at Like There Is a Tomorrow.
According to Julian Marsili, founder of the consultancy "Like There Is a Tomorrow," short-term thinking leads to decreased attention spans both externally and internally. It's time to get back to understanding what problems we are solving rather than focusing on what targets we are ticking off.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?