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Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this mini-series, 'International Women's Month: Where Next?', David is joined by Tess Resman, Digital and Brand Marketing Consultant at PepsiCo.

In this episode, they sit down with Angelique Bellmer Krembs, Co-Founder of the Band of Sisters, for the third release of our mini-series. Angelique discusses the million little things that contribute to gender bias in the workforce and how we can address them.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge women are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be and which woman would you nominate to help get us there?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Tell your CMO to take a hike.', David sits down with Suzy Deering, Senior Advisor at McKinsey & Company, Board Member at Western Union and PODS, Ex-Global CMO at eBay.

Serial CMO, Suzy, believes that the first, second, and third steps any marketer must take if they truly want to have an impact on an organisation are to walk the internal corridors and understand the needs of their internal customers.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this mini-series, 'International Women's Month: Where Next?', David is joined by Tess Resman, Digital and Brand Marketing Consultant at PepsiCo.

In this episode, they sit down with Katie Lacey for the first release of our mini-series with The Band of Sisters. Katie discusses how in an Industry that has seen a lot of change over recent years, one thing has not changed fast enough: women's role in the workplace.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge women are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be and which woman would you nominate to help get us there?

Session details

Friday, February 23rd, 2024 | On Demand - Virtual

In this session the panel discusses the importance of brands being a part of culture and the challenges and misunderstandings that come with it. They define culture as both the intellectual product of a society and the beliefs, behaviors, and norms that shape how we do things.

The panelists emphasize the need for brands to understand the conversations they have the right to be a part of and to start with their target audience. They also discuss the changing nature of culture in the digital age and the role of brands in connecting consumers with each other.

The conversation explores the importance of brands being part of cultural conversations and how to unlock cultural insights.

Examples are shared of successful initiatives in black hair care and Coca-Cola's engagement with young people. The launch of the Black Information Network is highlighted as a critical commitment to reporting on black news from a black perspective and the importance of investing in cultural analytics and the power of audio and radio in brand communication are discussed.

Don't miss out on this discussion that transcends traditional marketing approaches and paves the way for a new era of brand-culture integration.
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Sign up below!

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When you submit the form above you will be redirected to the recorded session. Make sure you sign up so that you can access the recording as well as key takeaways and additional resources from the session.

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What you can expect to take away from the session

Key Takeaways:

1. Cultural Conversations: Learn why brands should aim to be part of cultural conversations and how this shift from control to contribution can reshape brand narratives.
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2. Unlocking Insights: Discover the power of unlocking cultural insights and leveraging them to create initiatives that resonate deeply with specific communities.
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3. Meaningful Contributions: Explore the various ways brands can contribute to culture, whether through genuine societal contributions or by providing enjoyable experiences.
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4. Cultural Analytics: Understand the importance of investing in cultural analytics and staying abreast of emerging cultural trends to ensure brand relevance and resonance.
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5. Audio Engagement: Explore the unique opportunities that audio and radio present for brands to engage with audiences actively and foster meaningful participation in cultural discourse.

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Speakers

Tom Donohue

Moderator

Head of Strategy (US) at BeenThereDoneThat

Tom is a multi-disciplinary strategist, with a nose for the cultural insights and tailwinds that create a competitive advantage for our clients.
He spearheads our innovation and brand building functions, and has been developing our Culture Compass offering that helps clients navigate a changed world and find their role in the cultural conversation.

Kim Harris

Panelist

SVP Executive Strategy Director at McCann NY

Kim is a creative visionary and strategic pragmatist, with over 20 years of experience solving complex communications challenges, across channels, at every stage of the brand planning process. Her work combines the best of classic account planning, acute cultural savvy, and a keen business sense, to create actionable strategies that inspire creatives, clients and consumers.

She is a specialist in ethnic and youth marketing, dynamic qualitative research design/facilitation, insight and cultural trend analysis, marketing and social strategy and context planning

Rahul Sabnis

Panelist

EVP, Chief Creative Officer - iHeartMedia

In his role, Rahul is tasked with inspiring creativity to every aspect of the company, helping brands connect with the vast portfolio of assets iHeartMedia has to offer.

Prior to joining iHeart, Rahul helped his agencies earn a spot on the Ad Age Agency A-List five of eight years. He has won “Best of Show” for OMMA, and an Effie in the highly contested package goods category. His work has been recognized over 20 times by the Cannes Lions, Webby, W3 and IMA Awards including a showing at the iconic Sundance Film Festival. And recently extended a decade of iHeart audio excellence at the Radio Mercury Awards by winning four times.

Rahul has judged the Clios, the Art Directors Club, the ANA Multicultural Excellence Awards and the Addys. He is a member of the Advisory Council of the Radio Mercury Awards and volunteers his time with multiple universities to encourage the next generation to choose the industry he loves.

Caroline Collinson-Jones

Panelist

Strategic Consultant and Member of the BeenThereDoneThat Expert Network

Caroline is an independent strategist with 17+ years of experience working with some of the world’s most recognisable brands and cultural institutions, from Coca-Cola, to Tate, IKEA, John Lewis, and Diageo. Most recently, Caroline was the Chief Strategy Officer for Virtue Worldwide, the agency powered by VICE. Prior to that she worked at some of London’s best creative agencies, including: Fallon, adam&eve, Wieden + Kennedy, Sunshine and BETC.

Caroline takes a culture-first approach to her work: panning back to see the brand and business in today’s context; understanding the forces shaping audiences and categories; and using that to transform brands. She loves working across different countries, cultures and challenges. Caroline operates as a strategic satellite that can plug in at different levels: At C-level with internal stakeholders; with marketing teams; with in-house agencies; with creative agencies; with collectives; with inter-agency working groups.

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Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Starting the year with clarity to end with success', David sits down with Rebecca Hirst, CMO at EY UK.

Rebecca discusses the challenges she faces being a CMO in an 850 strong partner network and the importance of having a scorecard that lets you win.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'A sustainable business model is the first step to running a sustainable business', David sits down with Claire Kent, Senior Advisor (Luxury/Retail) at Smith Square Partners and NED of Prada S.A.

Claire discusses the future of the fashion industry, the difference between Luxury and Fast Fashion companies and the future of our planet.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Do we really need more information or do we already suffer from information overload?', David sits down with Frank Santiago, Knowledge Management Expert and Member of the BeenThereDoneThat Partner Network.

Frank discusses how the aggregation and organisation of information is the key to developing an intelligent company.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Session details

Monday, January 29th, 2024 | On Demand - Virtual

Sign up to gain access and watch this thought-provoking session, where we will examine the vital role of Category Vision in unlocking growth. Our panel will share insights on cross-pollinating macro-cultural forces, navigating adjacent category dynamics, understanding shifting consumer behaviors, and utilizing customer and retail intelligence.

We are not here to predict the future; we're here to challenge preconceptions, share real-world examples, and delve into the strategic imagination needed to redefine your category.

Discover how to define the future of your category, read the tea-leaves better than your competition, and widen the aperture of opportunity.
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Sign up below!

‍

When you submit the form above you will be redirected to the recorded session. Make sure you sign up so that you can access the recording as well as key takeaways and additional resources from the session.

‍

What you can expect to take away from the session

Key Takeaways:

1. Strategic Imagination Unleashed: Learn how to go beyond trends and incremental innovation, tapping into strategic imagination to define the future of your category.‍
2. Cross-Pollinating Forces: Understand the importance of considering macro-cultural forces, adjacent category dynamics, and consumer behavior to identify new opportunities.‍
3. Lessons from the Wild: Explore real-world case studies and lessons learned from seasoned industry experts who have successfully redefined their categories.‍
4. Practical Methodologies: Gain insights into processes and methodologies for developing and implementing a Category Vision that sets you apart in the market.‍
5. Adaptability and Competitive Edge: Learn how to adapt to market changes, foster cross-functional collaboration, and differentiate yourself in a competitive landscape.

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Speakers

Nikki Crumpton

Moderator

Chief Strategy Officer at BeenThereDoneThat

Nikki has had a career in the industry spanning over twenty five years. Previously she led Planning departments and held Global strategy roles in several major agencies. In recent years, she has driven the codification of Problem Definition, and within this is a huge believer in the value of collaboration and combining different kinds of thinkers. Nikki’s core strength is in finding a way to give Brands a story that connects with both organizations and their customers and consumers, and developing those stories that drive action and behaviour change against specific challenges. Complex stakeholder management and alignment are tasks she relishes and finding new and interesting ways to communicate with people by being channel agnostic and results focussed. And BeenThereDoneThat is where she’s found her place to pursue all of it.

‍Anup Shah

Panelist

Chief Operating Officer & General Manager at PLEZi Nutrition

Innovative brand leader with diverse experiences in marketing and general management for multinational CPG companies. Led the growth of multiple iconic billion-dollar brands through consumer driven innovation, award winning integrated marketing campaigns, and flawless go to market execution. Collaborative leader who builds high performing teams inspired to win in the marketplace. Crain’s notable marketing executives, Campaign Live 40 over 40, MMA Board member. Winner of 2 Cannes Lions, 3 Effies, 3 one show pencils. Passionate Brand Builder.

Laraine Miller

Panelist

President, Transformational Leader, Board Member, Innovator,, P&L Driver and Marketing Guru

General manager with a proven track record of growing highly successful brands, leading breakthrough launches and creating business turnarounds through her 20+ years of experience in consumer goods brand management across a range of categories.Laraine is recognized as a collaborative leader skilled at simplifying complex business issues and setting priorities in order to build successful, high-performing teams.A driven executive, marketer and leader, her experience spans both the Client and Agency sides of the business (Unilever, General Mills, Sterling Brands, Young & Rubicam) as well as leadership in smaller entrepreneurial ventures.Laraine has always had a passion for understanding consumer psychology and translates those insights into active problem-solving that benefit the top and bottom line.Laraine earned her MBA from Harvard Business School and her undergraduate degree from The University of Virginia.

Laraine has been awarded for Time 100 Most Influential Companies (TAZO) | Fast Company #2 Most Innovative Food Company (TAZO) | Unilever Compass (Pure Leaf $1Bn Milestone) | Unilever Compass (Breyers Turnaround) | Effie (Breyers Turnaround) | Nielsen Breakthrough Innovation of the Year (Breyers Gelato Indulgences) | General Mills Champions Award (Millsberry.com)

Christina Clarke

Panelist

CMO, Strategic Advisor and Consultant

Christina is an enterprise business leader with over 20+ years experience in fast-growing, high-achieving organizations with a track record of exceeding business goals and establishing sustainable results. Strategic leader who thrives on the opportunity to take complex problems, develop a clear strategy and create action to rally and connect the organization. Highly engaged and contributes to overall enterprise success with a focus on talent as an essential investment. Embraces people leadership with reputation of recruiting ​top talent, building teams and developing business leaders across functions. Leverages broad experiences across operations, marketing, restaurant and CPG industries to break down barriers and achieve new possibilities.

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Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The shift from creation to curation to collaboration', David sits down with Zoe Scaman, Founder at Bodacious.

Zoe, self proclaimed 'Magpie', has made a living around understanding how brands can live in the modern world given the democratization of the Creator Tools now available.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Is your CEO setting you up to win or lose in your CMO role?', David sits down with Mike Linton, serial CMO and host of the podcast CMO Confidential.

Mike believes that shifting the discussion from marketing budget to customer budget may well shift the chances you have of success in your organisation.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The Dance of AI for the CMO', David sits down with Tom Pugh, CMO.

Learn and Test. Test and Learn. Tom shares his thoughts on how CMOs can take the first steps as they start their journey with AI.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'In a time of uncertainty there is only one thing that is certain', David sits down with John McMenamin, SVP of Partnerships at CMO Network Group Brand Innovators and Member of the BTDT Partner Network.

John discusses that with ever greater complexity comes the need for focus, and that the one thing companies need to focus on is People.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?