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Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Rediscover the pleasure in marketing', David sits down with Jeremy Kanter, CMO at Fever-Tree.

Jeremy believes it has never been easier to launch a product into the market, but it has never been more important to differentiate in the market. The opportunity is found in finding the pleasure you can bring your customers.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The pace of change: the long and short of it?', David sits down with Cindy Tervoort, Global CMO at Britvic.

Cindy shares what she has learned from building a test-and-learn culture inside and outside a large organization.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The future of brands: the long and short of it?', David sits down with Fernando Machado, previously CMO at Burger King, Restaurant Brands International and Activision Blizzard.

Fernando discusses the need for marketers to gain credibility by delivering results in the short term in order to be free to deliver on the brand for the long term.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'How Innovation, Service, Technology and Marketing can save lives’, David sits down with Dan Gao, Chief Growth Officer at TSI Group.

Dan has worked in Nutrition for over 20 years and has seen first hand the impact that innovative products, service and now technology can have on people's lives. Her role as a marketer is to communicate these medical benefits in a way that more people can understand so she can help more people benefit.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Clarity, Culture, and Collaboration. The keys to getting the Global-Local balance right for your company’, David sits down with Lisa Gilbert, Vice President of Global Marketing at Kyndryl.

Lisa discusses the healthy and sometimes unhealthy tension that exists in marketing organisations and the need for clarity about the structure of an organisation to understand how to structure the marketing teams.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The war on talent never ceases’, David sits down with Brandon Gutman, Co-Founder & Co-CEO of Brand Innovators.

Brand Innovators is an organisation that runs over 200 events for CMOs around the world, and Brandon believes that the CMOs who will stay ahead of the market are those who can win the race for talent by creating an internal culture that attracts and motivates the best talent in the market.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, ’Does marketing have an identity crisis?’, David sits down with Dom Grounsell, Chief Commercial Officer & NED.

Dom, with a stellar career in several C-Suite roles, shares his belief that the CMO’s role is primarily a commercial one. He discusses what is needed to be successful as a marketer and to successfully transition to other roles within an organisation.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, ‘It’s time to go on consumer safari and hunt down some genuine Insights’, David sits down with Tony Barr, VP International Marketing and Ex-PepsiCo/Meta/Unilever/Wendy’s.

Everybody talks about being consumer centric. Tony talks about actually going out and meeting them in the wild.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, ‘We’re better when we’re together’, David sits down with Michelle Hillman, Chief Campaign Development Officer at Ad Council.

Michelle believes the secret to solving the many issues we face in society starts with bringing the best people in our industry together to do what we do best: marketing.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

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Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'What is Marketing and what can it help achieve?', David sits down with Julian Marsili, Founder at Like There Is a Tomorrow.

According to Julian Marsili, founder of the consultancy "Like There Is a Tomorrow," short-term thinking leads to decreased attention spans both externally and internally. It's time to get back to understanding what problems we are solving rather than focusing on what targets we are ticking off.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Creating a safe space within a marketing department to foster creativity', David sits down with Rupert Ellwood, CMO, CEO and NED.

Rupert is the former CMO of Waitrose and descendant of a four-generational retail family, discusses the necessity for businesses to differentiate themselves in order to thrive.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?