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Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Is it time to abandon the CMO and embrace the CGO?', David sits down with Vivienne Hsu, Founder & CEO of LENDonate & Member of the BTDT Partner Network.

Vivienne discusses the evolved role and additional capabilities required of the CMO in order to achieve the top line growth results that the rest of the C-Suite are now demanding.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Has top of the funnel thinking gone down the drain?', David sits down with Ian Maskell, CMO and Member of the BeenThere/DoneThat Partner Network.

With 90% of content consumption on social media today, Ian discusses whether we have walked away from creating Byron Sharp ready Brands that will live tomorrow.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Own the problem, Own the solution', David sits down with Bronwyn Powell, CMO/CEO at the Australian Marketing Institute.

Bronwyn discusses with David that for CMOs facing the challenge of doing more with less, it has never been more important to slow down long enough to work out where you are going.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Data & Technology provides a lot of answers but maybe it's not THE answer', David sits down with Paul Nobile, CMO and Member of the BeenThereDoneThat Partner Network.

Paul discusses with David that with the increase in facts and figures now available to those across the C-Suite it is easy to see where small incremental gains can be made but unless we know where we are going and why, it just doesn't add up to something bigger.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Return on investment as a way of getting more investment', David sits down with Tony Holdway, CMO & Member of the BeenThere/DoneThat Partner Network.

Tony discusses how CMOs must set up the right investment models in order to build a case for justified and effective investment, not just for the short term but in the long term, too.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Is data killing the marketing star?', David sits down with Simon Michaelides, CMO and Member of the BTDT Partner Network.

Simon discusses how the democratization of data in the C-Suite has allowed unfiltered information, devoid of insight, to be treated as a fait accompli. However, as Simon tells us, data informs us about what is happening in the market but does not explain why, emphasizing the essential role of marketing in providing that understanding.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'AI to power your team', David sits down with Joshua Kanter, CMO of Encora.

"If only your company knew what your company knew, imagine how much they would know." Joshua speaks to David about the belief that upskilling his team and upgrading existing AI tools could lead to a marketing team that does more than chase leads.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Those who can tell stories are the ones that change society (and companies)', David sits down with Sophie Devonshire, CEO at The Marketing Society.

David and Sophie discuss the powerful role marketers can play in transforming data into stories that bring a company's vision to life both internally and externally.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The legacy marketing operating ecosystem', David sits down with Giles Jepson, COO at BeenThere/DoneThat.

Giles and David explore why traditional marketing models, like those that Giles previously oversaw as CMO of Kraft Heinz and Colgate, may not be suitable for addressing the marketing challenges of the future.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The creative Recession', David sits down with Andrew McKechnie, Inhouse Practice Lead at BeenThere/DoneThat.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Building the best bench', David sits down with Greg Welch, Partner at Spencer Stuart.

Greg discusses how the best CMOs today are leaders who build the best bench of experts to supplement the best cultural team.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Kevin Verbruggen, Founder of Bridges to Growth & BeenThere/DoneThat Partner.

Kevin discusses how the force for good inside an organisation can help grow the story outside.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?