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The Opportunity/Cost for CMO's in the Cost of Living Crisis

The Opportunity/Cost for CMO's in the Cost of Living Crisis

Gareth Helm, Board Advisor & BeenThere/DoneThat Partner
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Gareth Helm, Board Advisor & BeenThere/DoneThat Partner.

Gareth discusses how the need to listen to the consumer could get the CMO heard at the top table.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
It's time for Leaders to lead again

It's time for Leaders to lead again

Alberto Di Leo, General Manager and CMO
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Alberto Di Leo, CMO and General Manager.

Alberto discusses how it's time for Leaders to lead again and the need to reclaim trust as well as explaining how to do it.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Marketing marketing

Marketing marketing

Nikki Crumpton, CSO at BeenThereDoneThat
where-next-series

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Nikki Crumpton, Chief Strategy Officer at BeenThereDoneThat.

Nikki discusses the idea that no CMO is an island and that it's time to build bridges.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Focus on the basics

Focus on the basics

Ian Wilson, CMO & Marketing Leader
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Ian Wilson, CMO & Marketing Leader.

Ian discusses the importance for CMO's to go back to the fundamental principles of marketing.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
The marketing/consumer divide

The marketing/consumer divide

Gayle Troberman, CMO at iHeartMedia
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Gayle Troberman, Chief Marketing Officer at iHeartMedia.

Gayle poses the question 'Are we talking to ourselves rather than to the humans who buy our products?'

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Marketing as a source of revenue not a cost

Marketing as a source of revenue not a cost

Nick Hindle, SVP & Head Corp Comms, Arla Foods
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Nick Hindle, Senior Vice President and Global Head of Corporate Communications at Arla Foods

Nick discusses the CMO's ability to generate funds for ESG transformation rather than talk about it.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Connecting To vs Connecting With Customers

Connecting To vs Connecting With Customers

Abigail Comber, CMO
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Abigail Comber, CMO. In this session they discuss how data guides but the heart decides, and that while data has made it easy for us to connect TO customers are we actually connecting WITH customers?

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Setting CMO's up for success

Setting CMO's up for success

Mark Evans - Coach, Advisor, Trustee, NED
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Mark Evans - Coach, Advisor, Trustee, NED.

Mark discusses 'Setting CMO's up for success' and that there is a need for CMO's to be personally trusted if marketing is to be truly valued.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Living in an experience world

Living in an experience world

Charlotte Lo, CX Partner & YJ Freelancer of the Year (UX)
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Charlotte 'CLo' Lo, BeenThere/DoneThat CX Partner, YJ Freelancer of the Year (UX), iCXA/UKCXA Judge and Educator & Mentor.

Together they explore 'Living in an experience world'. CLo discusses how Brands can connect with both external and internal audiences in a meaningful way.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Finding the talent of tomorrow

Finding the talent of tomorrow

Jessica Spence, President of North America at Beam Suntory
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Jessica Spence, President of North America at Beam Suntory.

Jess discusses the need to identify those who can solve problems, not simply those with a nice CV.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Disruption in the Market

Disruption in the Market

Sara Panza, General Manager at Grom
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Sara Panza, General Manager at Grom. Together they explore the need for action, not just words, given 'Disruption in the Market'.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
Awareness & Partnerships

Awareness & Partnerships

Samantha Maltin, Chief Marketing and Brand Officer, Sesame Workshop
where-next-series

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Samantha Maltin, Chief Marketing and Brand Officer at Sesame Workshop, as they explore the role and importance of brands to increase meaningful 'Awareness & Partnerships' with organisations that can have a powerful impact.

In each episode of this series, David poses three questions to his guests:

  1. What’s the biggest challenge you are facing today?
  2. In an ideal world, where do you imagine this could go?
  3. What’s the first step you would take to get us to where we need to be?
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